Building the world's next major consumer brand
Harmon Brothers: A Home Run Machine
Harmon Brothers is the world leader in consumer brand creation through viral video campaigns. They have driven more than 1.3B views for their clients’ videos. A well performing venture fund needs 10% of it's portfolio to return more than 10x (home run). For early stage companies, the Harmon Brothers hit a home run 45%* of the time.
Poo Pourri (Sep 2013)
Before you go toilet spray
Revenue Growth:
$7M → $76.8M (11x)
HOMERUN
VidAngel (Jan 2014)
Video streaming platform filter
Revenue Growth:
$100K → $45M (450x)
HOMERUN
M-Disc (Jul 2015)
Archival data storage solution
Revenue Growth:
$250K → $0
❌ STRIKEOUT
Squatty Potty (Oct 2015)
A toilet stool that helps you poop better
Revenue Growth:
$7M → $30M (4x)
⚾️ SINGLE
Purple (Nov 2015)
Innovative gel grid mattresses
Revenue Growth:
$3M → $428M (143x)
HOMERUN
Chatbooks (Jun 2016)
Beyond easy photo books
Revenue Growth:
$9M → $42M (5x)
⚾️ SINGLE
Camp Chef (May 2017)
The way to cook outdoors
Revenue Growth:
$1M → $14M (14x)
HOMERUN
Bed Jet (Jun 2018)
Climate comfort sleep technology just for beds
Revenue Growth:
$3.8M → $7.6M (2x)
⚾️ SINGLE
Cub Coats (Oct 2018)
Stuffed animal that transforms into a hoodie
Revenue Growth:
$3M → $8M (3x)
⚾️ SINGLE
Lume (Dec 2018)
The world's best natural deodorant
Revenue Growth:
$1.5M → $50M (33x)
HOMERUN
Taos (Jul 2019)
Healthy, organic snack bars
Revenue Growth:
$300K → $300K (1x)
❌ STRIKEOUT
*While we feel that this data is representative of Harmon Brothers impact on the companies, Harmon Brothers did not historically invest in their clients and does not have direct access to revenue numbers. This data is a combination of extrapolations from the e-commerce analytics platform Second Measure and anecdotes shared from the companies and their investors. FiberFix excluded for lack of data but was acquired successfully by J-B Weld.